founders geevie and sophia

Hello! We are Geevie and Sophia and we are Spanish-American identical twins. We graduated college from the University of Minnesota just last May and we are now 22-year-old business women! Our Spanish heritage comes from our mom's side, who is from Spain and our dad is American. We grew up in Valencia, Spain and lived there for 5 years until moving to Minnesota in 2006. We are still very much connected to our Spanish roots and visit our family frequently. 

Currently, it's just us two running our blog and business. We never thought that after graduating college in 2020, and getting a bachelor's degree in Global Studies, we'd be making deodorant in our mom's basement for a living (we're twins, so of course we studied the same thing). Global Studies is basically the interdisciplinary study of political, economic, ecological, social and cultural interconnectedness, on a micro and macro level, in the world. Although this study has nothing to do with making deodorant, we have a deep and educated understanding on how our business, and the beauty/skincare industry impacts the planet on all of these scales. Because of this understanding, we are committed to growing our business ethically and sustainably by keeping the health of the environment and our lovely customers as our top priorities.



We recently changed our name to 'Sustain Yourself' from 'Sustainyoself'. We are still phasing out our old labels that say 'sustainyoself' on the front, and most of our wholesalers have products with that name still. Go to our 'locations' tab to see what shops/stores offer our products!

If you would like to reach us on social media or email, those names have also changed. Our new Instagram handles are @sustainyrself for our blog page and @sustainyourselfshop for our shop page. For customer service, you can reach us at hello@sustainyourselfshop.com.


We started our blog @sustainyrself during our freshman year of college, in 2017, to document our plastic-free journey and to spread sustainable lifestyle tips and habits, in hopes of inspiring others to reduce their plastic waste. In 2018, we started selling our homemade products through our blog, upon request! It was a fun little hobby that turned into a fulfilling career! We never planned on becoming business owners (or bloggers) and had never given the thought to working in the business field. Sustainability and design have always been our passion and we have always been very driven, inspired and crafty people, so we are very grateful we get to do this for a living! When we discovered the zero waste movement' back in 2017, we began following other bloggers who inspired us, and we learned about the harmful impacts of plastic pollution and toxic chemicals that tend to be found in some of the most common products, such as deodorant. That's why all of our products are made using pure, safe and natural ingredients and are sustainably packaged in glass jars with metal lids, biodegradable cardboard and metal tins, all of which can be reused, composted or recycled.


As we grow, we also hope to use our business and platform for good. 2020 has been a year of growth and learning. As we continue to educate ourselves on systemic racism, white supremacy and the violence and injustice the Black community face, we will continue to spread awareness and helpful resources with our platform. We cannot promote sustainability without supporting climate justice, as minority groups stand at the front lines of experiencing inequalities on a socioeconomic and environmental level. Climate change is a social justice issue and Black lives deserve the same human experience as everyone else. Our blog is based on the idea of living sustainably to protect our environment. Climate change is happening, and awareness on this issue will help us sustain life on earth, as dramatic as that sounds. Climate change is already affecting people in the world: minority groups and communities. In most cases, they will always be the first to experience climate catastrophes, have the most difficult time recovering from them due to lack of resources, and are not able to escape it or "move away". 


As we grow, we will be making donations to organizations that help protect/support people and the planet; eventually hire employees while paying close attention to diversifying our team; continue to spread inclusivity, solidarity, and awareness through our marketing; and continue to spread helpful information that educates our audience, as well as ourselves, on how to be better allies, that also supports and uplifts minority artisans, makers and creators in the small business community. Here at Sustain Yourself, we believe everyone deserves to be treated fairly and equally, regardless of skin color, ethnicity, religion, sexual orientation, gender identity, age, disability, and more. 

©2020 by Sustain Yourself