I bought a tube of Ruby Red lip balm almost 2 years ago at a boutique in Dululth, MN and then forgot about it. I recently rediscovered it and began using it. The color is true, the product hasn't hardened, and it works beautifully on lips and cheeks. As an older woman, I appreciate natural color, and this product delivers! I love how it gives my face a boost of color without looking artificial. I've found my new go-to lip balm!