Sustain Yourself Team
Sustain Yourself is a founder-led business created by twin sisters Geevie & Sophia. While we still wear many hats, we’re now supported by a small team behind the scenes, helping out with order fulfillment, wholesale accounts, and customer service.
Here's a little bit about who we are personally and what we bring to Sustain Yourself.
Geevie
ABOUT ME
Hi there! I’m Geevie (short for Genevieve), I'm a Taurus and the co-founder of Sustain Yourself. The beginnings of this business were fueled by my interests in sustainability, content creation, and homeopathic living. I started making my own concoctions when I realized that all of my everyday products were packaged in plastic and contained questionable ingredients. I’ve always had a deep passion for making things with my hands and finding solutions to my problems.
You’ll find me exploring thrift stores, scouring through FB marketplace for my next second-hand treasure, making all of my own products (duh), creating Pinterest boards for everything imaginable, traveling, pilates, and renovating my 1903 home with my boyfriend Carlos, documenting our journey on @geeviesplace. We currently live in Minneapolis with our new kitties Mia and Ollie.
ROLES
I handle our creative work, marketing, operations, product development, and deodorant & lip balm production.
FAVORITE PRODUCTS
Grapefruit Deodorant Cream, Tinted Lip Balm 3-in-1 and Cleansing Oil
Sophia
ABOUT ME
Hello! I started this company with Geevie through a shared passion for sustainability and holistic living, and the need for better options on the market. It all started in 2018 when I developed serious cystic acne that covered nearly my entire face. I took matters into my own hands and began making my own skincare from scratch. Alongside some dietary changes, my acne gradually cleared after about a year. This transformation catapulted my passion for natural skincare and the realization about the environmental impact of plastic packaging, and just how unnecessary it is. And so, Sustain Yourself came to life, embodying our ethos of sustainable beauty without compromising efficacy.
Beyond crafting body products and sustainability, I also enjoy interior design, thrifting, knitting, fantasy books, traveling, pilates, and creating content at @sustainyrself. I live in Minneapolis with my boyfriend and two cats, Poppy & Nina.
ROLES
I am our soap maker, but I also handle production for many of our other products including our Armpit Detox, Cleansing Oil, Body Butter, and Lotion Bars. I also tackle development, bookkeeping, admin work, and socials.
FAVORITE PRODUCTS
Tonka Bean Deodorant Cream, Cleansing Oil & Peppermint Lip Balm