I got this deodorant because after changing my diet my skin has become super sensitive! Big name deodorants began burning my under arms. Deodorant is like super important so not having any was NOT an option but burning my underarms wasn’t an option either. This deodorant is so excellent! Keeps my armpits soft and doesn’t from that “layer” in your arms from other deodorant, smells very nice but the smell is off putting for the first week, just the waft of fruity grapefruit takes some getting used to. More of a “what’s that smell? Smells great! Oh that’s my arms?😂” I’ve been active lately as well and while I rarely ever reapply, after a day of running, sweating, swimming, tennis and basketball I’ve only had to reapply at the very end. The included gift of grapefruit soap to match the scent of the deodorant was very sweet and so kind. I really enjoy this product! Not to mention supporting small businesses is always good ❤️